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Marketing Automation is a Breakthrough in Corporate eLearning

2 Mins read

Online learning

Corporate eLearning can benefit a lot from marketing automation

As more companies embrace online learning, there will never be a better chance to adopt learning management systems. But we are advancing in the field of learning management by infusing marketing automation. Yes, you read it right. The worldwide LMS industry is speeding up at a Compound Annual Growth Rate (CAGR) of 21%, as per market research, expected to reach almost $30 billion by 2025.

Upskilling and reskilling is crucial to business success. Current custom-built corporate eLearning platforms could incorporate all your employees need to obtain sought after skills— learning resources, feedback, guidance, gigs, skills-matching, jobs, etc.

With the number of freshers in the workforce ceaselessly declining, keeping them engaged and giving learning opportunities to them is crucial to holding millennial employees. However, how would we tailor corporate eLearning to a generation that has a limited attention span and is apparently constantly distracted? Marketing automation in eLearning is the answer. Let’s see how.

Employee onboarding training is the hottest challenge to solve.

Partners of the top-performing organizations believe that effective onboarding of new workers isn’t only a function of product education but also training that guarantees that they will be very much trained on the organization’s brand, mission, policies and techniques.

Marketing automation in the online learning experience portal offers a guided centralized access and blended delivery model, for example, custom e-learning courses, live virtual educator-driven meetings and on-demand reference resources.

The automation in such platforms takes care of tedious tasks of onboarding whereas the employers can deliver exceptional training and meet employee orientation needs.

Automatically Schedule Events

There are viable approaches to automatically schedule events through automation by utilizing triggers, dates, and times to send automatic data. Online learning platforms with automated capabilities can distinguish and fragment different populations and utilize numerous communication methods based on individual preferences.

Automated capabilities offer an approach to address individual needs and goals. For instance, companies can customize communication with different forms of messaging – text, emails, private letter drop, and others. Automation gives employees the freedom to pick what turns out best for them.

Track Learning Performance

An LMS with automated capabilities tracks employee activities. Instead of trainers evaluating the performance of each employee, automated capabilities measure the performance through pre-defined metrics. It is path simpler for companies to get data about the courses finished. Subsequent to getting full data about employees’ upskilling, employers can then use their human-judgement skills to get a better comprehension of each employee’s skill and abilities.

Trainers can likewise get real-time feedback. No manual evaluations. Once they have finished the course and employees pass through the assessment, the framework automatically tells them what should be improved and where to track down necessary data.

In eLearning, employers can decide clear criteria by which the knowledge procured by an employee the learning cycle is assessed.

Behavior-Based Workflows

Behavior-based workflows are typically a part of lead-scoring, yet they can fill in different needs, as well.

For example, behavior-based workflows include circling back to prospects who finished a free trial to ask if they have any doubts or might want to talk with somebody. In case you’re utilizing a marketing automation platform that is connected with your CRM, you’ll have a record of all discussions and conversations that prospect has had with your team.

Companies can make custom lists of contacts who have opened an email in the last 30 days, downloaded a resource from your site, or booked a demo so they can tailor their subsequent communications to their recent activities.

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