Cohort based EdTech posing a potential threat to educational content by independent creators

The rising demand for content over digital media is allowing a layman to monetize lessons without any proven expertise. Through educational content that teaches viewers a certain skill, the creators are earning mass attention. Nevertheless, Education technology is upgrading itself with community-driven courses that involve interactive learning experiences by introducing Cohort-based EdTech. The Cohort-based EdTech is endowed with a loyal base as well. Being competitive with each other, they continue preparing themselves for flocking subscriptions. However, the preferences of the audience are responsible for the victory or fall of either of them. Here is how EdTech revolved with time and claimed strong ground.

Pre-Cohort EdTech

Earlier education technology was reluctant to imbibe improvements that emulated traditional interactions and participation, happening during the offline mode of studies. Therefore, websites and applications with recorded videos such as Udemy, Linked Learning, Byju’s went upscale with considerable appreciation surfacing in the air. However, the same thing was also available to the people without having to pay.

Feasible Educational Content

Social media platforms and user-friendly applications started to attract users who invited themselves as independent instructors to teach new lessons on soft skills as well as hard skills. YouTube, Instagram, Facebook, and other video streaming applications with easy interfaces allured more and more eyes towards them.

Creators Projected Learning Loopholes

In a known or unknown strategic attempt, the independent creators started becoming more popular because of the short duration videos on a specific subdivision of a subject rather than teaching the entire subject. The professional and pragmatic lessons and teachings were another advantageous point of independent creators. However, authenticity and comprehensive coverage is not a concern because they are not entitled to any affiliation. Perhaps the number of views and likes is what matters and enables them to capitalize.

Innovation in EdTech

Later than never, EdTech realized the tough competition and the drawback that was attached. In a subtle and impressive move, they adapted a cohort-based EdTech rather than emulating the creators and diminishing their affordability. The focus was to give extra benefits than only a stipulated lesson. EdTech identified the lack of immediate two-way communication and further participation in the creator’s content which encouraged them to reform.

Absolute Distinctions

While the educational contents publicized by independent creators are best for self-paced learners, cohort-based EdTech is useful for inquisitive learners. Emphasizing efficiency and comprehensive learning, a cohort-based EdTech aims at the full engagement of the students, whereas the independent creators’ content is flexible and could be acquired anywhere at any time. Learning outcomes are appropriately measured in cohort-based EdTech but independent videos do not control their outcome, hence they can decide how much to learn and how much to skip.