Ed-tech companies are reaching the teachers through social media like Facebook, Instagram in 6 ways

COVID-19 and the resulting lockdowns have forced educational institutes across the country to close, putting millions of student’s educations and learning opportunities on hold. Educational technology (ed-tech) refers to any form of technology that may be used for teaching and learning. It can also give teachers pedagogically sound strategies for improving student learning. Educational technology (Ed-tech) attempts to enhance student outcomes, encourage personalized learning, and relieve educators of their teaching duties. Some educators are concerned that educational technology (ed-tech) is being utilized to eliminate some in-class tasks to save money. By automating the evaluation of aptitude and the changing of difficulty, educational technology (ed-tech) can lead to better outcomes for individual students and the class as a whole. Ed-tech companies are proven to be a ray of hope at a time like this by giving educational continuity and learning possibilities. Consumer journeys have changed as a result of the pandemic and lockdowns, and we’re seeing ed-tech companies in social media to establish long-term brand salience, create new experiences for their users, and reach out to the proper audience. Ed-tech companies are making use of this huge digital interaction to create relevant content and establish a stronger relationship with their followers and users. Ed-tech in social media is providing individuals with new virtual experiences. Social media is also being used by ed-tech companies to reach the proper audience, as well as for client acquisition and new app installations.

Here are the 6 ways ed-tech companies can reach teachers through social media

Brand recognition is more important than sales conversions in social media posts

Teachers utilize social media to build community and connect with other educators, as well as to seek out ideas, educational trends, current news, professional development, solutions, and resources, particularly free ones. They do, after all, invest a significant amount of their own money in their classrooms. Companies that give useful information on any of these areas will be followed by teachers. Teachers who are also influencers are looking for material they can get behind and utilize, which includes scouring various social media channels and asking other teachers for ideas. Teachers who develop followers as a result of this approach may become very effective marketing advocates. An increasing number of instructors are working the second job as Instagram influencers. Ed-tech in education is getting more popularity through social media.

Decide on the best channel to utilize

While the primary platforms all have the same objective of fostering community involvement and information flow, the educators who use them (and how they use them) differ. Consider the following scenario:

Facebook: Teachers frequently use Facebook to interact with others, including other teachers who are also friends. As a result, this may be used for both personal and business purposes. They prefer to engage with companies on Facebook that provide them with the information they want, such as classroom ideas and free or discounted items and services.

Pinterest: Pinterest is sometimes neglected by ed-tech companies, yet according to a recent MDR study, Pinterest was the top professional usage channel for 74% of teachers. This site is used by teachers to locate classroom design ideas, activities, and downloadable materials.

Instagram: Another visual medium where instructors may interact, discuss, and find ideas is Instagram. Teachers will typically have a personal account and a second school account to demonstrate what they’re doing in the classroom, share effective ideas and suggestions, and exhibit student work samples.

Avoid being sales-y

Social media postings, unlike ads, are linked to brand recognition. Teachers want you to be genuine and responsive to their needs. Ads, landing pages, and rare general articles are all good places to use sales-speak.

Keep your brand, including its voice, in mind

“Would you leap from a bridge if your buddies did?” our parents used to ask. The same may be said about brands. Just because a post from another business is garnering a lot of attention on social media doesn’t mean you should join on board and risk losing your company’s identity or voice. Customers want you to be loyal to the company’s purpose and principles at all times. This is what builds trust and makes you noteworthy in the eyes of educators.

Create information that is useful to teachers

Create postings that your target audience will want to connect with, whether they are math instructors or superintendents of rural districts. Don’t just publish anything for the sake of it. Make it memorable. Always ask yourself, “What value am I offering my audience in this post?” before posting anything online. When you see people commenting, like, sharing, and even following you if they haven’t already, you’ll know you’re on the right route.

Make a timetable and track your progress using analytics

To begin, make a social media timetable and stick to it. You’ll have to alter days and times as you learn more about your audience’s preferences and make modifications, as well as constantly changing to match changes in the market and your business. Consistency, on the other hand, aids in establishing expectations among your followers. Develop content that is relevant and valuable for both your audience and the channel you’re using, based on your knowledge of how your audience uses each of your social media platforms. Second, use analytics to discover more about your audience, such as who they are, when your articles receive the most traffic, and which content resonates with them.