Six new business models are coming to improve the field of Indian EdTech start-ups shortly

Indian EdTech start-ups may be laughing all the way to the bank. A few years ago, experts used to talk about the problems in the industry and how tough it is to scale up. Many EdTech start-ups have failed or gotten insufficient funding. Today, the tide has shifted, and according to KPMG’s study Online Education in India: 2021. The sector may be worth US$ 1.96 billion by 2021. BYJU’s acquisitions of Aakash Educational Services and Great Learning, Toppr, and UpGrad’s acquisition of KnowledgeHut are all new business models in Edtech by leveraging modern educational technology.

Six business models in EdTech are likely to strengthen the Indian EdTech start-ups industry. The six business models in EdTech are listed below:

1. Celebrities Take on Mentoring Roles: Just a handful of the firms in this sector include FrontRow, Mento, and CelebritySchool. Deepika Padukone, for example, endorsed FrontRow. It features numerous celebrity teachers, including Yuzvendra Chahal and Suresh Raina, Neha Kakkar, and comedian Biswa Kalian Rath, according to sources. Manoj Bajpayee, who teaches acting, Ruskin Bond, who teaches literature, and Sania Mirza, who teaches tennis, are among the notable personalities who have taken lessons at Unlu. Unlu claims to have over a million members and that its income has quadrupled since the debut of Unluclasses in March. Teaching is the most honorable profession. Everyone has the right to learn from the world’s greatest teachers. People are drawn to stories that motivate them. They prefer active learning over passive learning. Vipul, the creator of Unluclass, told Entrepreneur India, “We bring together people who have achieved the top and have an experience, as well as a journey to inspire billions.”
2. Preschoolers’ Edutainment: Kutuki and OckyPocky, as well as Kiddopia and PlayShify, are some of the most well-known EdTech start-ups. A song-based curriculum and proprietary tales are used in this sub-sector. This enables the employment of teachers, as well as voice, vernacular, and video. These are edutainment applications, which provide education via entertainment. Math, language skills, and social-emotional education are among the services offered by EdTech start-ups.
3. Providing Skills That Are Useful in the Workplace: In today’s employment market, there is a significant disparity between a company’s value in terms of abilities and education. SkillLync and AttainU are two educational technology platforms that use this to their advantage. The ever-widening gap between engineering students’ and industry’s expectations has resulted in a global scarcity of engineering expertise. Due to the fast adoption of new technology in businesses, engineering personnel must be continually taught and updated. According to Suryanarayanan P, co-founder, and CEO of Skill-Lync, it is critical to have engineers with a good grasp of engineering concepts and how they may assist address real-world engineering issues utilizing engineering simulation tools and design. A SaaS company, ‘Zoho Schools of Learning,’ provides an alternative to a traditional college education. Students are taught useful English communication skills as well as practical software engineering abilities. According to the website, Zoho Schools is the ideal location for you if you’re motivated to achieve your job objectives and don’t want a traditional college degree to get in the way.
4. Teachers’ Education: Many businesses now offer instructors digital tools such as student activity management apps. Others are teaching them technical skills that will benefit them in the future. For example, ClassPlus provides everything a teacher needs to succeed as a digital educator, including technology and business assistance. Teachmint is a Bengaluru-based business that allows instructors to use their cell phones to create virtual classrooms. It lets professors take breaks and interact with students, set work, and collect money all from the comfort of their own homes.
5. Coaching in Dance, Music and Other Extracurricular Activities: Following the pandemic, schools and universities were able to immediately go online. Children, on the other hand, have ceased participating in extracurricular activities. This was something that a lot of companies were able to take advantage of. Kyt was founded by Bhavish Rathod, the former CEO of Uber Eats India, and Tripti Ahuja in June 2020 to provide music, reading, and dancing lessons. KidEx, a data-driven platform that offers extracurricular activities and life skills, was also founded in the same year. Bambinos, a Bengaluru-based business, provides a variety of extracurricular activities, including creative writing.
6. Start-ups in B2B EdTech: The pandemic posed huge problems to schools, universities, coaching institutes, and other conventional institutions. They needed to be able to rapidly access their complete work online to maintain business and learning continuity. Business-to-business (B2B) startups saw enormous potential in this sector and began selling SaaS solutions to help with the shift. mPowerO Upswing Learning, Classpro, and mPowerO Upswing Learning– all provide these tools. Exam evaluations, real-time student performance tracking, rapid feedback, and assignment administration are among them.